Update on Hurricane Sandy – some information

Following is some storm information. In addition, you may reach out to the Forest Avenue BID or West Brighton LDC at 718-816-4775,  [email protected], [email protected], or check www.WestBrightonLDC.com

New York City, including the Department of Small Business Services (SBS) and the New York City Economic Development Corporation (NYCEDC), is coordinating a set of services to assist small businesses in recovering from Hurricane Sandy. Below is an outline of available programs and relevant contact information.

 New York City Business Assistance Programs

 For small- to mid-sized businesses that have experienced business interruption

A low-interest working capital bridge loan program will be available, patterned after similar programs deployed in past emergencies. Loans will be capped at $10,000. The application and intake process is still being determined. Please contact NYC Business Solutions staff as outlined below.

For mid- to large-sized businesses that need to undertake rebuilding

An emergency sales tax letter from New York City Industrial Development Authority (IDA) will be available allowing businesses to avoid payment of New York City and New York State sales taxes on materials purchased for rebuilding. IDA will also waive all fees and, while following State law, look to streamline its normal procedure. This program is expected to offer economic benefits to reconstruction projects costing $500,000 or more. Please contact Shin Mitsugi at [email protected] for further information on this program.

For any business that is temporarily displaced from its space

Short-term “swing” office space at Brooklyn Army Terminal available free of charge for the next 30 days. NYCEDC has approximately 40,000 square feet of warehouse space at the Terminal that can be used for this purpose. Please contact NYC Business Solutions staff as outlined below.

For any business in need of assistance

SBS will be the primary point of contact for all businesses seeking assistance – all of whom should call if they need help.

The SBS Business Outreach Team and Emergency Response Unit’s Large Scale Response Team will be deployed after the storm to help all impacted small businesses. This team is currently on-call for any storm-related business inquiries and is closely coordinating with the NYC Office of Emergency Management.

NYC Business Solutions Centers will coordinate with local community-based-organizations in severely affected areas to help businesses with the application process for the emergency loan program.

NYC Business Solutions contact information

For further information on the above programs, please contact NYC Business Solutions by filling out our Contact an Account Manager form or calling 311 and asking for “NYC Business Solutions.”

 Federal Aid Programs for State of New York Disaster Recovery

 Loans are available up to $2 million for business property losses not fully compensated by insurance. Loans of up to $2 million are also available for small businesses, small agricultural cooperatives and most private, non-profit organizations of all sizes that have suffered disaster-related cash flow problems and need funds for working capital to recover from the disaster’s adverse economic impact. This loan in combination with a property loss loan cannot exceed a total of $2 million.

Those in the county designated for assistance to affected residents and business owners can begin the disaster application process by registering online at www.DisasterAssistance.gov, by web enabled mobile device at m.fema.gov or by calling 1-800-621-FEMA (3362). Disaster assistance applicants, who have a speech disability or hearing loss and use TTY, should call 1-800-462-7585 directly; for those who use 711 or Video Relay Service (VRS), call 1-800-621-3362. The toll-free telephone numbers are available from 7 a.m. to 10 p.m. (local time) Monday through Sunday until further notice.  Applicants registering for aid should be prepared to provide basic information about themselves (name, permanent address, phone number), insurance coverage and any other information to help substantiate losses.

Stay Updated on Hurricane Sandy

From the Office of Governor Andrew M. CuomoDear Fellow New Yorker:

Last night, Hurricane Sandy left our state with unprecedented damage, particularly in downstate areas of New York. Long Island, New York City and the Hudson Valley were hit hard by the storm surge, which caused massive flooding and power outages in many neighborhoods.

It is important that New Yorkers stay updated on what state officials are doing after the storm. You can stay updated on our efforts by visiting the Governor’s website at Governor.ny.gov.

On the website, you can view the latest transportation alerts for mass transit service, as well as bridge and tunnel re-openings. You can also view the latest power outage maps and reports from different power companies, as well as their contact information.

You can also follow @NYGovCuomo on Twitter for the latest updates and tips for after the storm.

If you need disaster assistance immediately, contact FEMA at 1-800-621-3362 or the NYS Hurricane Sandy Helpline at 1-888-769-7243.

Our thoughts and prayers are with all those affected by the storm, and we thank our first responders for working through the night to help ensure the safety of New Yorkers and put us on a path for recovery.


The Office of the Governor

A Sustainable Business equals a win for business and community: Join the Staten Island Green Business & Community Initiative

Staten Island Green Business & Community Initiative is a program of  the West Brighton Community LDC (WBCLDC)


S.I. Green Business Event

& Website Launch

Learn about Solar Options with Total Electric’s Solar Installation.

Max Joel of NYSERDA on incentives for your business.

Tuesday, October 2, 2012

6 p.m. to 8 p.m.

Total Electric

388 South Avenue

Staten Island, NY 10303


Free event- Space is Limited

718-816-4775  [email protected]

More info at: www.SiGreen.org

Business Networking & Refreshments Served.

Learn about S.I. Green’s “Shades of Green” Program,

Free Directory Listing &

Technical Assistance for your Business!

Funding for this Program is made possible by Citi Foundation.

West Brighton LDC, to offer Technology workshops to Small Businesses as part of NYC Technology Coalition.

Today, Mayor Bloomberg , Citi Community Foundation and Small Business Solutions, NYC announced West Brighton Community LDC is the Staten Island partner for NYC Technology Coalition. The Coalition’s first project will be to expand SBS’s existing training in popular accounting software, with which entrepreneurs can streamline their administrative practices, save money on consulting costs and provide the basis for strategic decision-making and capital acquisition. The five participating nonprofits – East Harlem Business Capital Corporation, the Local Development Corporation of East New York, the Queens Economic Development Corporation, the West Brighton Community Local Development Corporation and the Women’s Housing and Economic Development Corporation – will host satellite offerings of the courses at their facilities. Details and registration information will be posted soon.

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PR- 306-12
August 23, 2012


Through Partnerships with Tech Companies, City Will Help Local Small Businesses Attract More Customers, Increase Revenue and Create Jobs

NYC Digital Releases Update to the Digital Roadmap, Highlighting New York City’s Latest Initiatives to Become the World’s Leading Digital City

Mayor Michael R. Bloomberg, Chief Digital Officer Rachel Haot, Media and Entertainment Commissioner Katherine Oliver and Small Business Services Commissioner Robert W. Walsh today launched a new set of free tools to help small businesses in New York City use digital technologies and social media to grow their businesses and create jobs. The new set of resources, offered online and at NYC Business Solutions Centers throughout the five boroughs, is called the Small Business Digital Toolkit. Through a partnership with NYC Digital, the Department of Small Business Services will offer small businesses free training and resources to digitally attract customers, conduct business online and market their products or services through the use of e-commerce technology. Small businesses will have the opportunity to learn how to leverage social media more effectively with help from Mashable; launch a website through how-to guides featuring contributions from Tumblr and Weebly; and incorporate search engine optimization and advertising techniques with help from Google. The launch of the Digital Toolkit comes as the update to the Digital Roadmap: Progress and Innovation is released. The Roadmap is a comprehensive plan outlining NYC’s digital successes and a look ahead to new initiatives to spur the development of the local tech and digital sector. The Mayor was also joined by Mashable Senior Vice President Stacy Green, Mark Coatney of Tumblr, William Floyd of Google, Weebly Vice President of Business Development Nick Dellis, and Eileen Auld, Regional Director of Citi Community Development, State Senator Malcolm Smith and Council Member Leroy Comrie at the NYC Business Solutions Center in Jamaica, Queens.

“When I started my company, our biggest challenge was finding new customers – that’s always crucial for small businesses,” said Mayor Bloomberg. “The digital toolkit will help New York City’s entrepreneurs with the resources they need to engage more consumers online. The web can open up worlds of opportunities for these businesses, but many of them presently lack even their own website, let alone a social media campaign.”

“Under Mayor Bloomberg’s leadership, New York has become a leading technology center, and with this new program we will ensure that more small businesses can harness the power of digital technology and social media to grow their businesses,” Deputy Mayor for Economic Development Robert K. Steel said. “New York City’s small businesses are increasingly competing not only against companies from around the five boroughs and the region, but also from around the world, and technology is a critical competitive advantage in the global marketplace.”

“New York City’s small businesses are some of the most digitally savvy in the world, but there is always more that we can do to equip them for success,” said Rachel Haot, New York City’s Chief Digital Officer. “We are thrilled to join SBS in introducing the new Digital Toolkit, and thank our partners at Google, Mashable, Tumblr and Weebly for their guidance and contributions. The digital curriculum builds on the Administration’s landmark milestones over the past year in realizing our goal of making New York City the premier digital city in the world. I am thrilled to join Mayor Bloomberg in releasing the update to New York’s digital roadmap, which illustrates powerful progress and a commitment to continuing innovation.”

“At the Mayor’s Office of Media and Entertainment, we continue to leverage City resources to help New Yorkers in new and engaging ways,” said Commissioner Oliver. “The Digital Bootcamp exemplifies how partnerships between City agencies can bring about useful change for residents and businesses alike.”

“NYC Business Solutions has made great strides in helping entrepreneurs and small business owners through business courses, access to capital and more,” said Rob Walsh, Commissioner of the NYC Department of Small Business Services. “As the digital landscape continues to play a critical role in business, we are now expanding our services to help small businesses use technology to compete and grow.”

“The power of technology to help businesses and individuals thrive in the digital age is unquestioned,” said Department of Information Technology and Telecommunications Rahul N. Merchant. “And with public-private partnerships like Digital Bootcamp, and many others outlined in the City’s updated Digital Roadmap, we’re better connecting New Yorkers to the infrastructure, services, and data required to make their mark on today’s technology landscape.”

“Over the last decade we have witnessed the incredible growth taking place within the City’s digital sector, as well as the important role this sector is playing in the 21st century economy,” said New York City Economic Development Corporation President Seth W. Pinsky. “By providing critical resources and training to prepare New York City’s small businesses for this changing digital landscape, the Bloomberg Administration is once again demonstrating its commitment to growing the City’s economy and ensuring that we remain globally competitive in the future.”

“We need to ensure our city’s small businesses are equipped and able to remain competitive in a digital media world,” said City Council Speaker Christine C. Quinn. “With assistance from companies like Mashable, Google, Tumblr and Weebly, we will help local small businesses grow and bridge the digital divide. The services provided though the Small Business Digital Toolkit will allow New York City businesses to both advertise to a wider audience and give them the potential to compete globally by providing them with access to the online marketplace. I thank Mayor Bloomberg, Chief Digital Officer Rachel Haot, Media and Entertainment Commissioner Katherine Oliver, Small Business Services Commissioner Robert W. Walsh, and Deputy Mayor Robert Steel for addressing the needs of these businesses and working with the City Council to take even more concrete steps toward our goal of making New York City the tech capital of the world.”

“In today’s market place, it is important that today’s businesses have a strong online presence. Tools that will allow NYC Small Businesses to operate more efficiently and be more competitive to increase their bottom line are welcomed initiatives,” said State Senator Malcom Smith. “I congratulate the Mayor and his administration for their continued commitment to facilitating the growth of small business in NYC, which is the backbone of our economy and creates needed jobs for city residents. Digital Bootcamp represents an exciting technological innovation capable of yielding an acceptable return on investment.”

“Small businesses are the engines that drive our city’s economy,” said Council Member Leroy Comrie. “To maintain our place as the leader in the global marketplace, the city must always look to create innovative ways to expand business opportunities for entrepreneurs and small business owners. I applaud Mayor Bloomberg, Commissioner Walsh, SBS and the digital media and technology teams on their efforts to help businesses become more efficient and adept at using social media, e-commerce and search engine optimization to enhance their ability to do business. The launch of the Digital Bootcamp will provide a boost to Queens to coincide with the emerging tech and digital sectors in the borough.”

“Digital Bootcamp will provide small businesses with the training and weapons they need to increase business and market their products in ways that were not even possible a generation ago,” said Queens Borough President Helen Marshall. “Using social media and technology to widen their reach will benefit their own businesses and increase jobs and opportunities that benefit the entire city. I thank Mayor Bloomberg and his Administration and all the partners who worked in a combined effort to provide this latest in a continuing series of programs to assist small businesses on the road to success and prosperity.”

Courses for the Digital Toolkit begin in September and will cover a range of digital topics relevant to small businesses seeking to build their digital presence. Topics will include the fundamentals of creating a presence online with discussions about websites, digital and mobile payment systems, e-commerce and search engine optimization as well as how to market a business through digital advertising and social media. The inaugural course will be taught by Chief Digital Officer Rachel Haot on Thursday, September 20 from 2:00-5:00 PM at the NYC Business Solutions Center, at 168-25 Jamaica Avenue, 2nd floor, in Jamaica, Queens. Subsequent courses will be taught by NYC Business Solutions instructors at additional center locations. All courses will be available for free at the City’s Small Business Solutions Centers. Small businesses interested in signing up should visit NYC.gov or call 311.

In addition to the curriculum, NYC Digital and SBS, in partnership with Mashable, have introduced a series of online How-To guides that focus on launching a website, advertising online, and using Facebook, Foursquare, Google+, Tumblr, Twitter.

“Mashable is thrilled to partner with the City of New York and leading technology companies to create the Digital Toolkit for small businesses,” said Pete Cashmore, CEO and Founder, Mashable. “Our headquarters are located in New York City and we know firsthand how valuable these enterprises are to their communities and the city as a whole. As a company that has been built on a passionate community, we are thrilled to share our expertise and insights on social media and business. This is an exciting partnership that embodies Mashable’s mission of empowering businesses through technology.”

“Ninety-seven percent of Americans go online to search for local products and services, but over half of small and medium sized businesses in New York are not online,” said Bonita Stewart, New York-based Google Vice President of Sales. “In order for these companies and the economy to grow, it is essential to bridge this gap by helping them to increase their visibility online. We are thrilled to partner with the City of New York to offer tools and resources to help small businesses succeed online and reach new customers.”

“It’s critical for small businesses today to have a robust web presence, to both grow their customer base and to establish credibility as people turn to the internet to vet everything from service providers like plumbers to restaurants,” said David Rusenko, co-founder and CEO of Weebly. “The challenge that many small business owners encountered in the past was that it was too expensive to hire a web designer, and too confusing to build a site on their own, so 60% of small businesses still don’t have a website. Weebly was developed with the goal of making it easy and cost-free to build a beautiful and professional website. We’re honored to partner with Mayor Bloomberg’s Digital Toolkit to empower business owners with free and simple tools to quickly get up and running online.”

The Digital Toolkit was sparked in part by a recent survey conducted by SBS at NYC Business Solutions Centers to gauge interest on the part of small businesses in parts of the potential curriculum. The survey found that small businesses are most interested in website development and social media and that the demand for integrating digital technology in small business is high. Ongoing surveys will be conducted to evaluate small businesses’ future needs as well as to help measure the success of the program.

“As a New York City printing manufacturer in 2012, we are competing on a national and global level because of the internet,” said Raquel Salas, owner of Big City Graph-X & Printing, Inc., located in Long Island City. “In the past, we relied mostly on tri-state sales. Now Big City Graph-X & Printing is competing with online superstores. In order to compete and keep the business in New York City, we need effective social media and E-commerce sites. I am excited to have been part of the conversation and have high hopes for the City’s new Digital Toolkit initiative. It is not only a way to increase our sales and visibility, but it is an intricate part of creating jobs and economic growth in NYC.”

In addition to the new tools and resources launched through the Digital Bootcamp, SBS, Citi Community Development and five local nonprofit community organizations have joined together to form a new coalition called the New York City Small Business Technology Coalition, which will help expand technology use by reaching out to underserved entrepreneurs and small business owners. Citi is providing a total of $225,000, including $125,000 to launch the Coalition and $100,000 to continue Citi’s capacity building support for SBS’s NYC Business Solutions Centers. Citi is also donating refurbished computers to each of the five participating nonprofits to enable them to deliver on the Coalition’s goals.

The Coalition’s first project will be to expand SBS’s existing training in popular accounting software, with which entrepreneurs can streamline their administrative practices, save money on consulting costs and provide the basis for strategic decision-making and capital acquisition. The five participating nonprofits – East Harlem Business Capital Corporation, the Local Development Corporation of East New York, the Queens Economic Development Corporation, the West Brighton Community Local Development Corporation and the Women’s Housing and Economic Development Corporation – will host satellite offerings of the courses at their facilities. Details and registration information will be posted soon at www.citicommunitydevelopment.com.

“By expanding the adoption of technology this new Coalition can empower underserved entrepreneurs so they can thrive in the modern economy,” said Eileen Auld, Regional Director for Citi Community Development. “Citi is pleased to continue its leadership role in increasing the capability of small businesses to serve their customers and create meaningful jobs.”

NYC Digital is part of the Mayor’s Office of Media and Entertainment, which consists of the Office of Film, Theatre and Broadcasting, NYC Digital, and NYC Media – the official TV, radio and online network of the City of New York. NYC Digital aims to realize New York City’s potential as the world’s leading digital city. With 80 percent of its objectives complete, New York City’s Digital Roadmap: Progress and Innovation demonstrates the strides the City has made to date, driven by a vibrant technology industry, a strong social media presence, infrastructure improvements and historic investments in education. Highlights from the year include:

  • Connecting more New Yorkers to free Wi-Fi through public spaces, including 26 park locations, 6 subway stations and 11 payphone kiosks. Through the City’s cable franchise agreements, Wi-Fi will grow to an additional 32 public parks through a $10 million commitment by Time Warner Cable and Cablevision. In addition, the City is also supporting more broadband choices for residents, serving 80,000 low income families with high-speed internet.
  • Passing landmark open data legislation to open all of the City’s data by 2018, releasing nearly 900 data sets in real-time APIs, and hosting two hackathons, resulting in 5,000 person-hours dedicated to solving civic challenges and nearly two dozen website prototypes and applications.
  • Increasing the City’s digital reach each month to more than 5.4 million individuals through social media, smartphone apps, SMS programs, newsletters and NYC.gov. The City’s social media audience doubled to 2.4 million with the launch of the central NYC Gov social media channels on Twitter, Facebook, Tumblr, YouTube and Foursquare, providing New Yorkers with an easy way to stay informed on the most critical information from City government in emergencies and everyday life. In addition, the redesign of NYC.gov is underway and will be designed with a user-centric approach, making the site more intuitive, usable and efficient than ever before.
  • Supporting New York City’s digital sector through recognition of homegrown startups, expansion of the City’s broadband connectivity for businesses to 600 buildings in the next two years and partnerships with technology companies like Facebook, Buddy Media and Shapeways to develop youth employment programs that encourage diversity in the workforce and help young students discover careers in the industry. Along with the launch of the Made In NY Digital Map, highlighting nearly 1,000 local technology companies hiring this very moment, the City also applied for the .nyc top-level domain to truly embrace its digital future and encourage more companies to grow and thrive in New York City.

Introducing three new Applied Sciences campuses, including the Cornell-Technion Innovation Institute on Roosevelt Island, the new NYU/NYU-Poly Center for Urban Science and Progress, and the Academy for Software Engineering – all together, a $2 billion capital investment for building more STEM (science, technology, engineering and mathematics) instruction in New York City. The City has partnered with the public and private sector on these groundbreaking education initiatives that will create an estimated 400 new businesses, 22,000 construction jobs and billions of dollars in economic activity.

“Suit Up & Succed” equals Businesses Giving Back

(Left to Right) Pastor Thomas Cletus of United Church of International Praise, Carmela Schiano of Total Drama/Life Coach, Irena Popilevsky of Realestatesiny.com, Angela D'Aiuto of WBCLDC, Aces Student Helen, Amy Lavelle of NYCID, Claire Guadagno of HandPicked Creations.

A new initiative by West Brighton Community LDC (WBCLDC) provides the resources for unemployed and under employed Staten Island young adults, men and women to succeed in the workplace. With the support of local businesses and volunteers, such as HandPicked Creations , Victory State Bank, United Church of International Praise Ministries and WBCLDC’s Women’s Business Conference Committee, suits and business attire are provided to unemployed young adults, men and women, in need.

The Suit Up and Succeed program of WBCLDC, partners with Staten Island organizations, such as , NY Center for Interpersonal Development (NYCID), Career Coaches/Mckee H.S., Nurse Family  and S.I. Court Innovation, that assist unemployed and under-employed youth and adults with obtaining career skills and employment.

 The Suit Up & Succeed program is a result of Staten Island small business owners and the WBCLDC, joining forces to fill a need. Seeing a need for resources, members of WBCLDC’s annual Business Woman conference, were tapped to host suit drives and donations.  With a dedicated group of approximately 15 business owners, men and women, the Women’s Business Conference committee, has shown support by donating hundreds of volunteer hours to this effort. Several suit drives were held with the first major donation from Claire Guadagno owner of HandPicked Creations, New Dorp.

Victory State Bank sponsored a two month suit drive at all five branches on Staten Island and will sponsor additional suits drives. Previously, students from the Mckee High School Career Coaching program were provided business attire with the aid of WBCLDC’s volunteers and Career Coach volunteers, Carol DiMarco of Blue Label Designs and Valerie Contrino of Contrino Travel.Carol and Valerie have been Career Coaches with McKee for the last 3 years.

WBCLDC organized the recent Suit Up and Succeed event with United Church of International Praise Ministries. Read More in the S.I. Advance.  United Church of International Praise Ministries has donated a wardrobe space for the Suit Up & Succeed Program, which is based in Stapleton. They run an after school program and thrift shop, including distributing clothing to low income families and individuals at no cost. Volunteer, Deacon Roberts, is featured assisting a Suit Up and Succeed client at our recent fitting.  Read more.

The Suit Up and Succeed Program was also recently featured on NY1.

Donate a suit, business attire, shoes and handbags by calling us at 718-816-4775 and email us at [email protected] Contact us if you or your business is interested in organizing a suit drive, hosting a Suit Up workshop for clients and/or volunteering to assist us with our next Suit Up Program “fitting”. All donations are tax deductible.


Attendees applaud Staten Island’s business woman conference for its positive business, networking & career resources.

The Annual 21st Century Business Woman Conference held on Wednesday, June 20th at the Staaten, West Brighton, was attended by both new and experienced small business owners; bankers and professionals. The conference was expanded to a full day program , featuring a variety of business experts, career development specialists and small business owners. The breakout sessions focused on both business development and career building topics. The first Annual Joann Regan Business woman Leadership Awards was added to the program and was presented to Julie DeStefano, V.P.  of Northfield Bank in New Dorp and Natalie Licini, co-owner of Je Revele, photography studio.

A panel of woman-owned business shared their stories and lessons learned during the panel titled: How and why they reinvented themselves.

Business Development and Career-Inspiring Sessions at Staten Island’s Business Woman Conference

Welcome to the 8th Annual 21st Century Business Woman Conference to be held on Wednesday, June 20th from 9 a.m. to 5:30 p.m. This year, we have expanded the program to provide a great line up of speakers, covering business and career development topics. We also added the first annual Joann Regan Business Woman Leadership Awards to recognize business women who continue the inspiration of this conference, and of its founder, Joann Regan, former Women’s Business Center Director.

Last year's 21st Century Business Woman Conference.

This is my second conference as Executive Director of the West Brighton Community LDC and we have more to offer this year  with a variety of sessions to choose from in both the morning and afternoon.  The Women’s Business Committee, who are made up of Staten Island women and men who own businesses or provide business related services, have been instrumental in putting this wonderful program together- We hope you will join us … Sincerely, Angela D’Aiuto.

21st Century Business Woman Conference from

9:00 a.m. to 5:30 p.m., June 20, 2012 at the Staaten

 9:00 a.m. to 10:00am Registration Begins

  • Visit Vendors & Continental Breakfast
  • Welcome and Coast Guard Color Guard
  • Networking with Viv Vassar of Hey Viv

 10 a.m. to 11 a.m. Choose on of the following Sessions:

Session A: Strategic Blueprint for Your Business with Rob Meyers and Nina Flores:

Rob Meyers, of Northfield Bank to speak at 21st Century Business Woman Conference

Robert Myers is the Assistant Vice President of Commercial Lending for Northfield Bank and supports the expansion of the bank’s commercial mortgage and business loan portfolio in Staten Island. Prior to his working at Northfield Bank, Robert led the financing initiative for the Staten Island office of the New York City Department of Small Business Services.

Nina Flores, Business Development Specialist of WBCLDC/BOC of Staten Island

Nina Flores is the Business Development Specialist at the West Brighton Community Local Development Corporation/Business Outreach Center – Staten Island. Nina has worked in the not for profit economic development community for the past 10 years. Prior to working at WBCLDC, Nina worked for the Brooklyn Economic Development Corporation as the Assistant Manager for Business Services. She assisted various entrepreneurs and small business owners in Brooklyn and is now helping the entrepreneurs and small business owners on Staten Island. At the WBCLDC she also assists Women and Minorities businesses become certified to sell to the city, the only S.I. organization designated by NYC City Council.

  Session B: Inventing and Reinventing Your Brand

Lois Ingram to speak at 21st Century Business Woman Conference of West Brighton LDC and Business Outreach Center Network.

Ingram & Company is a brand strategy and implementation firm in business since 1986.Ms. Lois Ingram started Ingram & Company to address the distinctive requirements of services businesses.  Her clients have included leaders of Fortune 100 companies as well as medium sized and growing businesses and non-profits.  The firm’s clients include Citibank’s Retail and Private Banks, RR Donnelley, JPMorgan Private Bank, Wyndham Worldwide, United Airlines, Jackson Hewitt Tax Service, and many others.  Ms. Ingram speaks frequently to audiences in business, strategy, and marketing fields at a wide array of companies and category conferences throughout the U.S., Latin America, Asia-Pacific and Japan, and Europe.  She is currently writing a book about brands “in a world where everything matters”—and the role of brands in society. Before founding Ingram & Company, Ms. Ingram worked at Citibank, Ogilvy & Mather, and in the publishing industry.  She was born and raised in Montana.

Moira Boccellari of Ingram & Co, to speak at 21st Century Business Woman Conference, Staten Island, NY.

Moira Boccellari manages strategy development and oversees strategic marketing planning and implementation for Ingram & Company clients. During her career, Moira served as CMO for various institutions including Citigroup’s US Private Bank and Americana Financial.  She is an expert in Brand Experience, strategic marketing, segmentation, product and service innovation, and business development. Moira has spent 28 years developing strategies and helping organizations implement programs using the full array of traditional marketing disciplines.  She has also managed database and web-based development groups as well as a business development call center.

  Networking & Vendor Session

 11:30 to 12:30: Choose one of the following

Session A: Rethink Import/Export Opportunities  for Your Business

Manohar Bindi Sood, V.P. of Citibank Trade and Finance to speak at 21st Century Business Woman Conference , Staten Island, NY .

Manohar Bindi Sood has over 30 years of experience in developing & financing trading firms with sales volume ranging from $5MM to $900MM. He is a V.P. for Citibank’s trade capabilities and International trade issues. Experience includes: Shared credits with HSBC, Bank of America, IDB, Standard Chartered, Rabo bank & Brown Brothers under Inter creditor agreement or participated in syndicated trade deals. He has experience in devolved & financed companies in seafood, chicken feed, fragrances, chemicals, auto parts, electronics, fertilizers, steel importers and apparel & textile.

 Session B: Take a Fresh Looks at Your Financials

Joann Fleming is the President of Fleming & Associates CPA, PC . Fleming and Associates places emphasize on integrated tax planning and business consultation by performing accounting services, tax and audit services, fraud/forensic engagements and business valuation services.  Clients include a variety of small and medium sized businesses to middle income and high net worth individuals. Joann has worked with numerous not for profits in metropolitan area, including condominiums, coops, housing associations, tax exempt applications, government agencies, applications of various tax credits and charitable organization tax returns.

Business Lunch and Vending 12:30 to 2 p.m.

Afternoon Sessions: 2 p.m. to 3:15 p.m.

Session A: Selling Yourself—Who Better Than You?

Career Coach and owner of Ingenious You, Samita Loomba , to speak at 21st Century Business Woman Conference, Staten Island, NY.

Samita Loomba is the owner of Ingenious You, a Master Practitioner of the Energy Leadership Index and a  co-author of The Coach’s Journey. Samita founded Ingenious You with a passion for helping her clients recognize obstacles, draw on their strengths for inspiration, create new opportunities, and participate enthusiastically in a new and highly competitive environment.

Session B: How and Why they Re-Invented Themselves

Includes the following three speakers:

Owner of Honey Drop Day Care, Fabiola Santos, former t.v. Exec to speak at 21st Century Business Woman Conference

Fabiola Santos-Gaerlan is the director of Honeydew Drop Day care center. She  co-owns Honeydew with her husband Dave. After 15 years in the television industry Fabiola realized that the highlight of her career was when she traveled all over the country interviewing children for a show. She has three children (Gabriel, 20, Casielle, 17 and Julian, 9) and has been raising them in a creative and intentional way. She has experienced the difficulties of raising children and having a successful career. From this struggle came Honeydew’s drop-off service. She is currently pursuing her second Masters in  Early Childhood Education.

Amy De Giulio founder of Sugar Flower Shop to speak at 21st Century Business Woman Conference, Staten Island, NY

Amy De Giulio founded Sugar Flower Cake Shop on the principle that fresh, local, and seasonal ingredients make the best tasting, most beautiful wedding cakes in NYC.  Every cake is made from scratch.  Before moving to NYC, the petite blond lived upstate, where she cultivated a giant garden containing everything from acorn squash to raspberry bushes to orchard fruit.  De Giulio herself knows how to drive a tractor—albeit in high heels.  De Giulio has demonstrated her sugar flowers in the test kitchens of both Martha Stewart and Macy’s. Her wedding and other special occasion cakes have appeared on the STYLE network, TV Land, and in magazines and other media.

Natalie Licini, co-owner of Je Revele, Speaker at Conference & Awardee of Joann Regan Business Woman Leadership Award 2012.

Natalie Licini, co-owner and Instructor of Photography Studio, Je Revele, she incorporates community service with her successful photography business, such as forming Chaata a family support network and raising funds for the Literacy partnership. She is a board member of Just be Me!, a youth empowerment , not for profit organization and sponsors photography sessions for cancer survivors. Formerly an Assistant V.P. at Merrill Lynch and V.P. of Fund Administration for Landmark Banyan Real Estate, an equity group,  and a current board member.

Laughing at Life: 3:15 p.m. to 4 p.m.

Interactive and inspirational presentation about the dynamic roles women play- aims to celebrate these roles and inspire!

Fran Reali, of Safari Realty/Better Homes & Garden Realty to speak at conference.

Fran Reali is co-owner and broker of Safari Realty/Better Homes & Garden, with her husband Fran of 42 years, a mother of 4 sons, grandmother of 11 and a realtor for 30 years.  Designations include Certified Residential Specialist,  Senior Real Estate Specialist and Accredited Buyer Representative as well as a Certified National real estate trainer. Fran has supported and helped raise hundreds of thousands of dollars for local charities and in 2008 was awarded the Staten Island Advance’s Women of Achievement Award. Her family is extended to the realtor community and the thousands of buyers and sellers she has helped realize the American dream. She is currently-  Co-chair of WBCLDC’s Victory Blvd BID Steering Committee.

Joann Regan ( Far left) and Susan Meeker (far right) with speakers from the 2008 21st Century Business Woman Conference from S.I. Business Trends.

Our First Annual Awards program for the Joann Regan Business Woman Awards will be presented during the Business Mixer. Enjoy refreshments and make new business contacts from 4 to 5:30 p.m. in the Staaten’s dining lounge. Honorees include Natalie Licin ( also a panelist during the afternoon session) and Julie DeStefano of Northfield Bank.

Julie DeStefano of Northfield Bank,  Joann Regan Business Woman Leadership Awardee

Julie DeStefano, is a Vice President and Branch Manager at the New Dorp Branch of Northfield Bank. Prior to joining Northfield, Ms. DeStefano was a Vice President and Community Banking Manager for Staten Island Bank & Trust. She has almost thirty years banking experience.  Ms. DeStefano is a strong supporter of charitable organizations on Staten Island and has generously given her time to the Stephen Siller Tunnel to Towers Run, the Veteran’s Day Annual Tunnel to Towers National Golf Tournament, Co-Chair of Brendan’s Day, the Annual March of Dimes Walk-A-Thon, the Annual March of Dimes Celebrity Golf Outing, the American Cancer Society Annual Patricia Del Rey Golf Outing, Staten Island Heart Golf Outing, Staten Island Heart Annual Chef’s Extravaganza. She also serves as a Board Member and Vice President of the West Brighton Local Development Corporation.

For more info contact us at 718-816-4775 or [email protected].

Women’s Business Conference & Awards Mixer set for Wednesday , June 20th

Join us for the 8th Annual Business Woman Conference- an All-day event at the Staaten , on Wednesday, June 20th from 9 a.m. to 5:30 p.m. Share a ticket with your company for $85.00! Includes Continental breakfast, three course business lunch and wine, beer , cheese reception. This Program is provided with support from Citibank as our Platinum sponsor; Richmond County Savings Bank- Gold Sponsor; Silver sponsors: Con Edison/Free Lighting Corp; Empire State Bank; National Grid; Northfield Bank and Victory Bank. Friends of the Women’s Business Committee sponsors: Blue Label Design  & Save the Date; Edible Arrangements of  Hylan and Victory Blvd; Empire State Bank; Rucci Energy; Snappy Solutions and S.I. Parent.

Program includes the following:  9 a.m. to 10 a.m.

Continental breakfast, opening ceremony, Coast Guard Color Guard and networking by Vivian Vassar of Hey Viv and founder of WBCLDC Netprenuers, an E-commerce resource, education and networking group in partnership with Business Outreach Center of S.I.

10:00 a.m. to 11 :00 a.m. -Choose 1 of 2 sessions

A: Strategic Blueprint for Your Business:Inform participants about the benefits of a business plan and the basics of creating one. What are new trends in strategic planning and how to position your business to gain NEW business. Describe how business plans work in single owner businesses as well as large corporations and how business planning is key to inventing or reinventing one’s business. . Speakers: Robert Meyers of Northfield Bank/Commercial Loans and Nina Flores, WBCLDC, Business Development Specialist.

B: Inventing and Reinventing Your Brand: Define branding and describe how it impacts a large or small business. Describe what social media, networking, graphics, and advertising do for branding, how you can invent or reinvent your business, and the new trends in branding. Speaker: Lois Ingram & Co.

11:00 a.m. to 11:30 a.m. Networking and Vendor Session


Catherine Paulo Financial Planners; Millennium Medical Billing; Guiding Light for Children & Families Inc.; Small Business Administration and NYC Small Business Services/MWBE; Business Outreach Center Network & BOC Capital and More!

11:30 a.m. to 12: 30 p.m. – Choose 1 of 2 Sessions

A:Rethink Import/Export Opportunities for Your Business: Provide participants with insights into what business opportunities exist in the greater NY area or on the internet for importing or exporting products and services. Describe growth areas, potential pitfalls, and legal issues. Talk about how taking a look at import/export opportunities may invent new business or reinvent a current business. Speaker: Manohar Bindi Soodi, V.P. at Citibank -Specialist in International Trade for over 30 years.

B: Take a Fresh Look at Your Financials: Help participants know what critical decisions are driven from financial information about their company…whether they are in start up or tune up. Describe what a small or large business person needs to know about their costs, tax liabilities, cash flow, and P&L statements, etc. Talk about how being on top of one’s financials is key to inventing a new business or reinventing a current business. Speaker: Joann Fleming, C.P.A.  of Fleming and Associates

12:30  to 1:30 Business Lunch ( Three course meal)

1:30 p.m. to 2: p.m. Networking and Vendor Session

2 p.m. to 3:15 p.m. Choose one of two sessions

A: Selling Yourself…Who Better than You: Inspire participants to do a more effective job of selling themselves and their product or service in a variety of transactions. Describe how one can reinvent their professional persona, asses their behaviors that get in their way of selling themselves, learn how to instill confidence in their employees. (relevant to audience i.e. bank managers, salesperson, or business professional). Speaker: Samita Loomba of Ingenious You Coaching

B: Panel on How and Why They Reinvented Themselves:Through the telling of personal stories,three business woman will share their story and inspire participants who may be thinking of doing something new or different professionally. Panel includes business woman that “reinvented” themselves. Panelists include: Photographer, Natalie Licini -Financial executives to Photography studio owner Je Revele & Instructor; Fabiola Santos-Gaerlan -former television executive to owner of several Daycare centers Honey Drop Child Care; Amy DeGiulio owner of The Sugar Flower Cake Shop- former professor turned pastry chef and t.v. personality.

3:15 p.m. to 4 p.m. – Enjoy an Interactive Session!

Laugh At Life-:  An interactive presentation on the many roles women play, what motivates women to succeed as business owners, mom, caregivers, etc… inspirational and motivational presentation. . Fran Reali, owner of Better Homes and Garden/Safari Realty

4 p.m. to 5:30- Mixer in the Lounge

Joann Regan Awards Reception & Networking Mixer

Mix & Mingle, as we highlight the history of the annual Business woman Conference and present awards in memory of late Joann Regan, Director of WBCLDC’s Women’s Business Center. We have selected two women who demonstrate character in business and mentoring others;  business and/or career success and community service. Sponsor for the reception is: Richmond County Savings Bank.


Natalie Licini, owner of Photographer Studio Je Revele and Instructor. Natalie incorporates community service with her successful photography business, such as forming Chaata a family support network and raising funds for the Literacy partnership; founded and serves as a board member of Just be You!, a youth empowerment organization and sponsoring photography sessions for cancer survivors.

Julie DeStefano, V.P. of Northfield Bank and WBCLDC Board member, founding member of the Women’s Business Conference. Julie is a former manager of the West Brighton branch of Northfield LDC and currently is the manager in New Dorp. She works tirelessly for many Staten Island causes, such as Siller Foundation and S.I. Heart Society.

Call to reserve Your ticket today at 718-816-4775 or contact Nina at [email protected]!

Victory Blvd Businesses gather to discuss formation of the Next Business Improvement District on Staten Island

Olga and Joann of Richmond County Savings Bank at Victory Blvd and Manor Rd; Angela D'Aiuto, Executive Director of WBCLDC; Maryann Piazza WBCLDC Biz Liaison and Chris Williams of William Eye Works/Steering Committee

A recent Business Mixer was held in partnership with Richmond County Savings Bank, the West Brighton Community LDC and the Victory Blvd BID Steering Committee.  Property owners, business owners and representatives from NYC Council members  Oddo and  Rose, gathered to discuss the benefits of forming a Business Improvement District along Victory Blvd. BID Steering Committee Member and Richmond County Savings Bank representative, Keith Christensen , welcomed  Victory Blvd business and property owners.

Olga, Keith and Joann of Richmond County Savings Bank

West Brighton Community LDC (WBCLDC) is leading the effort to create the second Business Improvement District on Staten Island and  has re-convened the Victory Blvd BID steering committee, originally organized in 2008-09.  With a more optimistic economic environment from local businesses and new leadership at WBCLDC , the Victory Blvd Business Improvement District is poised to become a reality.

Victory Blvd business and Property owners gather for informational business mixer.

Executive Director, Angela D’Aiuto of WBCLDC and Forest Avenue BID Director, Loretta Cauldwell, bring economic development and merchant organizing experience to the table.  The WBCLDC currently administers the Forest Avenue Business Improvement District and understand the many benefits a BID offers both businesses and residents. The Forest Avenue Business Improvement District was formed under the leadership of former WBCLDC director, Susan Meeker and Program manager, Loretta Cauldwell. Established in 2006, the Forest Avenue BID is the first and only BID on Staten Island.  Services provided by the BID include technical assistance to businesses, district maintenance, graffiti removal, holiday lighting, promotional marketing and special events.

The proposed Victory Blvd Business Improvement District is located along the  Victory Blvd commercial corridor between Mann and Todt Hill Road, within the neighborhoods of Castleton Corners and Westerleigh.  Steering Committee members include: Fran and Frank Reali of Better Homes and Garden/Safari Realty; Jon Salmon of Salmon Realty; Chris Williams of William Eye works; Michael Morrell of Westerleigh Improvement Society; Charles Di Bartolo of BetterBizworks; Kris Reiman of Reimans Hardware; Butch Galante of Galante Home Improvement; Peter Monzi of Shamrock Paints.



Borough Taxi Program Launched by Taxi & Limo Commission

This spring the Taxi and Limousine Commission (TLC) has launched the Borough Taxi Program, a new business opportunity for owner-drivers in the car service industry.  Some industry members will need small loans to purchase the equipment needed to join the Borough Taxi Program.

West Brighton Community LDC/Business Outreach Center of S.I. is a partner of the Business Outreach Center Network and offers financing opportunities through BOC Capital, Corp. You may obtain more information on financing opportunities by contacting Nina Flores, WBCLDC, Business Development Specialist  at 718-816-4775.

1. Borough Taxi Program Basics

State legislation authorizes the City  to license “Borough Taxis”: a new kind of for-hire vehicle that can not only pick up prearranged trips (like car services do today) but also legally pick up street hails in any of the neighborhoods yellow taxis rarely serve (i.e., Queens (excluding airports), Brooklyn, the Bronx, Staten Island and Northern Manhattan (north of E. 96th St. and W. 110th St.).

Borough Taxis will have most of the features we find in yellow taxis (distinct color and markings, metered street hail fare, roof light, GPS, credit/debit card readers) and will affiliate with a car service base that provides dispatch calls.  20% of Borough Taxi licenses will have to be used with wheelchair-accessible vehicles.

TLC will issue up to 18,000 Borough Taxis licenses, 6,000 of which may be issued in the first year of the program. The initial issuance will only be available to current car service owners and drivers who have been licensed by the TLC for one year and are in good standing.   After the first 3 months of issuance, wheelchair-accessible licenses will be available to anyone meeting TLC standards.

2. Benefits to Owners/Drivers

Individuals will enter this optional program for two basic reasons:

  • Revenue Opportunity: Some owner-drivers will see the program as an opportunity for increased revenue.  More people will hail a Borough Taxi than would illegally hail a livery because  passengers will know Borough Taxis are safe, legal and have convenient features like standard metered fares and credit card readers.
  • Summons Avoidance: Some owner-drivers will enter the program to avoid summonses from TLC enforcement for illegally accepting street hails.  In conjunction with this program, TLC will be stepping up enforcement against illegal street hails.

3. Costs to Owners/Drivers

  • Each license sold in the first year of the program will cost $1,500 and is good for 3 years.  The price increases to $3,000 in year 2 and $4,500 in year 3.  The license is a transferable asset.
  • The taxi-specific equipment all Borough Taxis will need will cost between $3,000 to $4,000.  Installing all of this equipment is often referred to as “hack up.”
  • We anticipate that most individuals entering the program will already own a vehicle and therefore will only need to pay for licensing and vehicle hack up costs.
  • 20% of individuals entering the program will need to purchase a wheelchair-accessible vehicle, which will cost $35,000 to $43,000.  The City has a $54 million grant program to incentivize the purchase of wheelchair-accessible vehicles to operate as a Borough Taxis.

This is information has been provided by the  Business Outreach Center Network at http://www.bocnet.org . West Brighton Community LDC is a partner of BOC as, a SBA designated Women’s Business Center.